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PRIVACY INFORMATION NOTICE

Max Mara U.S.A., Inc., collects certain information from you when you visit our website [http://www.maxmara.com].  We do so in order to improve your shopping experience and to allow us to better communicate with you regarding our products and services. 

 

WHY THIS NOTICE

This privacy policy  is intended to assist you in understanding what information we gather when you visit the Site (and if applicable, the information you furnish to us when you visit our stores and purchase merchandise there), how we use that information, and the safeguards we have in place to protect the information.  This Privacy Policy applies to information we collect at the Site and in stores located in the United States and Canada.

 

ACCEPTANCE

BY CREATING AN ACCOUNT ON THE SITE, COMPLETING YOUR PURCHASE ON THE SITE or in any United States or CanadIAN store, OR, OTHERWISE BY USING OR SUBMITTING INFORMATION TO THE SITE, YOU ACKNOWLEDGE THAT YOU HAVE READ AND UNDERSTAND THIS PRIVACY POLICY AND YOU AGREE THAT WE MAY COLLECT, USE, STORE, TRANSMIT AND DISCLOSE THE INFORMATION WE COLLECT THROUGH THE SITE OR IN STORES IN ACCORDANCE WITH THIS PRIVACY POLICY.  If you do not agree to the terms of this Privacy Policy, please do not create an account and do not otherwise use or submit information to the Site.   

 

INFORMATION WE COLLECT

 

Personal Information

 

For purposes of this Privacy Policy, "personal information" means any information by which someone can be personally identified, including name, address, telephone number, email address, billing and shipping address, account information, credit or debit card information, and other information incidental to the purchase of goods or services. 

 

We collect personal information from you only when you voluntarily provide us with this information, such as when placing an order through the Site as a “guest”; establishing an account or modifying your account; by setting up a wish list; entering a contest, sweepstakes or promotion; searching on the Site; contacting us with a comment or question; signing up to receive email newsletters and updates regarding our latest products and services, store openings, events or promotions concerning the brands of MaxMara; or requesting to receive an order confirmation, shipping confirmation or other alerts. 

 

While not personal information by itself, the Company also collects and retains aggregated information about purchases you make and your activities on the Site.  This information is not gathered in order to be associated to the identified persons, but which by its very nature could, if processed and associated with non-personnally identifiable data, lead to the identification of the users. 

 

The personal information collected on the Site is processed mainly using electronic or on-line means.  In stores, personal information may also be processed in hard copy and subsequently copied onto the Company’s computer platforms.

 

Browsing Information; Cookies

 

When you visit the Site, our web servers automatically recognize certain non-personally identifiable information about you, such as your domain name, access provider, internet protocol (IP) address, and browser language. The Site also uses a browser feature known as a cookie, which assigns a unique identification to your computer.  The information collected from cookies allows us to provide better customer service to you and improve features of our Site in a variety of ways, including by determining whether you have visited the Site in the past and which pages of our Site you have visited. 

 

We also use cookies and/or a technology known as single pixel gifs or web beacons to help us confirm receipt of and response to our emails, to record the actions of users of the services, to measure statistics of our marketing efforts, to deliver advertisements about the services and our products that may be more relevant to individual consumers and to provide you with a more personalized experience.  Please note that certain pages of the Site may not function properly if cookies are turned off. Please consult your web browser's Help documentation for more information about how to turn cookies on and off for your browser.

 

The Company also uses one or more third party service providers to assist us in understanding your use of the Site, which service provider(s) may place cookies on your computer to receive information about your browsing and buying activity on the Site.

 

HOW WE USE YOUR INFORMATION

 

We use personal information collected on the Site for the following purposes:

  • for the specific purpose for which it was volunteered (for example, to purchase a product, open an account, process a return, subscribe for a newsletter or search the Site);
  • to improve the content, appearance and utility of the Site;
  • to understand your needs and preferences;
  • to develop, market, sell or provide our products and services to you;
  • to conduct surveys, contests, sweepstakes or promotions;
  • to manage and develop our business and operations, administer accounts, and collect and process payments;
  • to detect and protect us and third parties against negligence, fraud, theft and other illegal activities; and
  • to comply with any legal or regulatory requirements, process or provisions.

 

In order to serve you better, we may combine information you provide to us on the Site with information you provide to us in other ways, such as in our United States and Canadian retail stores, and with information from third parties including demographic or public information.

 

Please do not send us confidential or proprietary information when communicating with us through this Site.  Any information you send us, including information that is confidential or proprietary to you, will be deemed to be and treated by us as non-confidential, and by submitting it, you are granting us an irrevocable and unrestricted license to use, modify, reproduce, transmit, display and distribute it for any purpose whatsoever, with no payment or other compensation to you.

 

HOW WE SHARE INFORMATION

 

We share your information collected on this Site with our affiliates, distributors, licensees and franchisees, including those located in other countries.

 

We also share your information with selected third parties who provide services to us, including those that fulfill orders, ship products, process credit and debit card payments, monitor and analyze Site activity, host Site content, maintain our customer database, assist in marketing and administer emails, surveys, contests, sweepstakes or promotions.  Such third parties may have access to, store and process your personal information to provide those services on our behalf, which may occur in the United States or Canada or in countries outside of the United States or Canada.  Our service providers are not authorized to use your information for any purpose other than to provide the contracted services.

 

We also reserve the right to disclose information about you as required by law, in response to legal process, including to governmental authorities and law enforcement, and when needed to protect the safety, property, or legal rights of users of the Site, the Company or its affiliates, or third parties.

 

We provide links to various Max Mara owned or controlled websites, as well as links to third party websites, for example to provide access to certain social media platforms or in connection with surveys conducted by third parties on behalf of the Company.  If you elect to provide your personal information on any such linked website(s), that information will be subject to such linked website's privacy policy and security practices.  We are not responsible or liable for any content presented by or contained on any website other than the Site, including, but not limited to, any advertising claims or marketing practices.  We also are not responsible or liable for any privacy or security policies of any sites that are linked to from the Site.

 

In the unlikely event that the Company or substantially all of its assets are acquired by another company, or due to any merger, reorganization or liquidation, customer information will likely be one of the transferred assets.  Your personal information will remain subject to any pre-existing privacy policy unless you agree otherwise.

 

CHILDREN'S PRIVACY

 

This Website is a general audience site.  We do not knowingly request or collect personally identifiable information online from any person under the age of thirteen.  In the event we learn we have collected personally identifiable information from a child under age thirteen, we will delete that information.

 

California Privacy Rights

 

Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship, certain information with respect to the types of personal information the business shares with third parties for direct marketing purposes by such third party and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.  If you are a California resident and would like a copy of our information disclosures pursuant to such law, please submit a written request to Max Mara customercare@usa.maxmara.com .  Please allow 30 days for a response.

 

SECURITY

 

We have implemented appropriate measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration and disclosure.  For example, when you provide any order information, we use Secure Socket Layer (SSL) technology, an encryption tool that provides security while transmitting this information over the Internet.  We also use firewall technology, password controls, and other technological and procedural safeguards in maintaining the Site.  Although we have implemented the above security measures for this Site, you should be aware that 100% security is not possible.  Therefore, your providing of your personal information is done at your own risk and, to the greatest extent permitted under applicable law, we shall have no liability as a result of the disclosure of your personal information due to errors, omissions or unauthorized acts of third parties during or after the transmission thereof to us.

 

In the unlikely event we believe that the security of your personal information in our possession or control was or may have been compromised, we will notify you of that development as required by applicable law using any of the methods prescribed thereunder (by providing us with your email address, you hereby consent to receiving any such notification in electronic form through such email address).

 

MANAGING YOUR PERSONAL INFORMATION

 

To allow us to serve you better we encourage you to regularly review and update your personal information.  Registered users may access and edit the personal information that is stored in your user account by signing or logging in on the Site.  Unregistered users (such as “guest” users and users that only subscribe to newsletters) may access and edit the personal information in the manner described in the below paragraph.

 

Registered and unregistered users may obtain upon request a summary of the personal information on record with us by emailing us at customercare@usa.maxmara.com  or by calling consumer service at (866) 676-2962. 

You also may request that we correct any such personal information about you, remove such information from our marketing databases, or dispose of any or all personal information about you. When contacting us, please be sure to provide us with your name, email address, mailing address and/or telephone number(s) in order to be sure we handle your request correctly.

 

After such requests have been processed, some of your personal information may be retained for a period of time; for example, to process a pending transaction you have made through the Site, to follow-up on a request, resolve a dispute, or for similar reasons.  Some personal information also may continue to be stored on “back up” files for financial, legal or technical reasons. 

 

Opting Out

 

If you do not wish to receive newsletters or promotional emails from Max Mara in the future, you can opt-out of receiving such future correspondence by clicking on the unsubscribe link at the bottom of any newsletter or promotional email that you receive, by emailing us at customercare@usa.maxmara.com with your request to be removed from our email list, or by calling consumer service at (866) 676-2962.

 

UPDATING THIS POLICY; NOTICES

 

The Company reserves the right, at its discretion, to change, modify, add, or remove portions of this Privacy Policy at any time, without prior notice to you, by posting such revised Privacy Policy on this page of the Site and updating the “Last Modified” date below.  It is your responsibility to review this Privacy Policy from time to time to take notice of any changes we made.  In some cases, we may provide additional notification of material changes to this Privacy Policy by adding a statement on the homepage of our Site or, for registered users, by sending a notification email or by adding a statement on their account page.  By accepting such revised Privacy Policy through a “click accept” in such notification email or account page statement, by completing a purchase on the Site or in any United States or Canadian store after this Privacy Policy has been revised, or, otherwise, by using or submitting information to the Site following the posting of the revised Privacy Policy, you accept and agree to such revised Privacy Policy. 

 

LAST MODIFIED

 

This policy is effective November 23rd, 2015.

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