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  1. Introduction

The following is the Cookie and Advertising Management Policy (the “Policy”) of Torontomax Inc. (“Max Mara”, “our” or “we”).  Max Mara wants users of ca.maxmara.com (the “Site”) to be familiar with how we use cookies and what users can do to manage the cookies on their computing devices.  This Policy also contains information about online behavioural advertising which we use to provide users with customized advertising to suit their own needs and interests.  

  1. What are cookies and what are they used for?

A cookie is a small text file saved locally in your browser's memory on your computer, smartphone, tablet, smartwatch, etc. for a variable period of time (from a few hours to a few years) depending on the cookies' purpose.

Session cookies, which are automatically deleted when you close your browser, can also be used, as well as permanent cookies, which are deactivated at the end of a specific period of time.

Cookies allow you to register preference data, such as the preferred language, and technical data for a set period of time. These simplify browsing and make the site easier to use and more efficient.

We identify and define cookies based on their common uses, in the following general categories:

A) Based on the subject installing them on the user's device: 

First-party cookies when they are installed by the site visited by the user.

Third-party cookies when they are installed by a party other than the manager of the site visited by the user.  In these cases, the cookies can also be read by subjects other than those managing the sites visited by the user.

B) Based on the purpose of each cookie:

Technical cookies: These generally allow the site installing them to speed up site browsing and use, since they save the user's browsing preferences. This simplifies online purchase procedures and authentication for access to reserved areas, or the automatic selection of the user's preferred language.

Analytics cookies: These are either first-party or third-party cookies that collect data in aggregate form on the number of visitors and how they visit the site. They are used to compile statistics on the service and its use.

Profile cookies: These allow the site installing them to monitor a user’s browsing on the site and to study movements and web habits (for example, what the user buys, reads, etc.).  This activity can be referred to as “online behavioural advertising”.  You can read more about Max Mara’s online behavioural advertising management below.


  1. When you visit our Site

When you visit our Site, the Site installs technical, analytics and profile cookies on your device. Third-party cookies are also installed, as described in paragraph 7.

For first-party cookies, Max Mara is responsible for the data collected by the cookies and for obtaining and managing user consent where required.

For third-party cookies installed on our Site, excluding profile cookies that are used for online behavioural advertising, Max Mara is required only to provide links to the privacy information and consent forms (if available) provided by the third parties. Please keep in mind that Max Mara does not define the purposes of these third-party cookies, the logic behind their processing or the management of user preferences for cookies. This is done by the third party providing them, because it is the provider and controller of this data.  Please refer to paragraph 7 for further clarification.

  1. Cookies installed by our Site

Browser technical cookies

These are necessary for our Site to function correctly, because they allow for browsing the pages, content sharing, saving of access credentials for faster access to our Site and to maintain preferences and credentials during browsing. Without these cookies, our Site would be unable to provide the services offered on our Site.  These cookies also do not collect any user personal information.  This is why these cookies do not require user consent.

Profile Cookies

These cookies are useful to understand a user’s preferences so we can display customized Max Mara products and services on our Site and other sites.  Without these cookies, we would be unable to understand a specific user’s usage of our Site and would be unable to provide this user with customized advertisements and/or offer online services that are based on the user’s own preferences.

  1. How to manage cookies on our Site

Max Mara gives users options to accept or reject the use of cookies on our Site. 

When visiting our Site for the first time, the user may accept cookies, in one of the following ways:

- by clicking on "Close" on the session banner;

- by clicking on any element in the page (image or link) outside the banner; or

- by accepting them in another area of our Site such as visiting the “Cookie and Advertising Management” link on our Site.

When visiting our Site subsequent times (provided the user has previously expressed his/her cookie usage preferences), the user may access the “Cookie and Advertising Management" pop-up box to accept or reject cookies, which can be accessed by clicking on the link to the “Cookie and Advertising Management” box in the footer of our Site.

It is important to remember that the user may always change his/her browser settings to deactivate all cookies installed on his/her device and to not accept any new ones.  Every browser version and operating system follows a different procedure. For more information on how to manage cookies in different browsers, please visit http://www.allaboutcookies.org/manage-cookies/ or see the Help section of your browser. 

For example, below is a non-exhaustive list of some of the most commonly used browsers:

Chrome www.google.com

Firefox www.mozilla.org

Internet Explorer www.microsoft.com

Safari www.apple.com

  1. Analytics Cookies – Third Party Cookies

These cookies collect data on how visitors use our Site so that the third party can assess and improve its functioning, and create content that best meets the users' needs. For example, they let the third party know which pages are visited most/least often based on the number of visitors, average time spent on our Site and how visitors arrived on our Site. In this way, the party can know whether the pages load quickly and if they are displayed correctly. The data collected by these cookies are anonymous and not linked to the user's personal information. Third-party services are used for these functions. They provide the data in anonymous form so they cannot be linked to any individual (so-called "single-in").

Our Site uses Google Analytics and Adobe Analytics to collect Site usage data.


Privacy information and consent form

Google Analytics

Consent form: https://tools.google.com/dlpage/gaoptout




  1. Advertising Management

Max Mara wants users to have interesting and customized online experiences with Max Mara products and services.  To accomplish this, Max Mara (or a third party service provider) uses the cookies on a user’s computer (that is, “profile cookies”) to trace the user’s online browsing habits and purchasing activities on our Site and other sites the user visits. These cookies collect demographic data and/or data on the pages visited, products viewed and purchases made following advertising campaigns.  

Max Mara and/or its third party service providers will then use the information collected by the cookies to provide a user with suitable and tailored Max Mara advertisements when the user visits our Site and other sites, such as social media sites, Google and Yahoo. For example, these cookies can be used to display advertisements on our Site and other sites that match users' demographic profiles or that are based on users’ specific interests; to display advertisements on other sites about the products viewed on our Site; or to avoid displaying advertisements that users have already seen.  Without these cookies, users would not receive Max Mara advertisements that are suitable to their needs.

What are your options

When you accessed our Site, we tried to make you aware of our online behavioural advertising practice because we will not collect information about you for this purpose without your permission. 

We respect our users and understand that some users may not want this customized advertising.  Therefore, we have provided you with the opportunity to opt-out of allowing Max Mara or its third party service providers to track your online habits for the purpose of displaying personalized Max Mara advertisements.  Please be aware that these cookies and the way they track your online habits are not forms of spyware or malware. 

If you opt-out of online behavioural advertising, then at that time, Max Mara or our third party service provider will not track your browsing habits on our Site or other sites you visit.  Unfortunately, this means that you will not receive any customized advertisements from Max Mara that are tailored to your interests and curiosity.  To opt-out of receiving customized Max Mara advertisements, visit the Cookie and Advertising Management section in the footer of our Site. By opting-out of advertisements on our Site, you will no longer receive targeted advertising from Max Mara. Other companies may collect your information for online behavioural advertising purposes, so we encourage you to examine their policies and practices.

If you do not opt-out of this type of advertising, then you will receive customized Max Mara advertisements and offers for online services.  For example, by tracing your browsing habits, we may learn that you prefer trousers rather than skirts and we will then provide you with advertisements for Max Mara trousers that may be what you have been looking for.

Persons over the age of 13

We have no intention of tracking the online browsing habits of children for online behavioural advertising purposes.  Our Site is only intended for persons over the age of 13, so if you are under the age of 13, please do not use our Site and do not consent to our online behavioural advertising practice.

Our third party service providers

The following table is a list of the third party service providers that we may use to help us with advertising profile cookies.  Our providers’ site links are for your reference only.  Once you opt-out of online behavioural advertising on our Site, you will no longer receive online behavioural advertising from Max Mara and our third party service providers.

If you opt-out of online behavioural advertising as described above, you will not receive customized Max Mara behavioural advertisements on sites you will later visit. 

If you do not opt out of this customized advertising then you will continue to receive personalized Max Mara advertisements when you visit sites. The data about your browsing habits collected by our Site is subject to users' privacy settings for each individual third party.  We have provided a table below with links to the privacy policies of those sites with which we may share your information for purposes of online behavioural advertising.  As we have no control over these third party privacy policies, we encourage you to check them periodically for changes.



Privacy Information

Consent Form




Affiliate Window


The consent form is included in the privacy information

Google Adwords












Google Doubleclick



Microsoft Bing





The consent form is included in the privacy information

Turbo http://www.turboadv.com/privacy/ http://turboadv.com/cookie/
Rocket Fuel http://rocketfuel.com/privacy/ http://rocketfuel.com/it/cookie-policy
Dataxu https://www.dataxu.com/about-us/privacy/ https://www.dataxu.com/about-us/privacy/privacy-policy-corporate-site/
Reward Style https://www.rewardstyle.com/privacy The consent form is included in the privacy information
Facebook https://www.facebook.com/privacy/explanation https://www.facebook.com/help/cookies?ref_type=sitefooter
Twitter https://twitter.com/privacy?lang=en https://support.twitter.com/articles/20170519
Share a Sale https://www.shareasale.com/w3c/policy.html The consent form is included in the privacy information
Quantcast https://www.quantcast.com/privacy https://www.quantcast.com/opt-out



  1. Social Network Cookies



These services allow interaction with social networks or other external platforms, directly from our Site. These services described in this paragraph do not collect any personal information. The interactions and data collected by our Site are subject to users' privacy settings for each individual social network. If an interaction service with social networks is installed, this service may collect traffic data for the pages on which it is installed, even if the user does not use the service.  Please refer to the following chart for more information:





Privacy information and consent form

Facebook Social Plugins

The "Share" button and Facebook's social widgets are interaction services with Facebook provided by Facebook Inc.


You can use your browser settings to select options for these cookies, or you may also go to www.youronlinechoices.com

Google Plus

The "g+ 1" button on Google Plus (managed by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, US). When the "+1" button on a site page is clicked, your browser creates a direct link with Google's servers.


To deactivate the cookie, go to http://www.aboutads.info/choices/

Twitter Social Plugin

Twitter's "tweet" button and social widgets are interaction services with twitter.com (managed by Twitter, Inc., 795 Folsom St., Suite 600, San Francisco, CA 94107, USA). When you click on the button with the Twitter logo, your browser creates a direct link with Twitter's servers.


You can use your browser settings to select options for these cookies

Pinterest Social Plugin

Pinterest's "Pin it" button and social widgets are interaction services with Pinterest.


You can use your browser settings to select options for these cookies


9.Service Providers

Max Mara collects, uses, processes and discloses any data that is collected by first-party cookies on our Site.  Max Mara only collects user data for the purposes mentioned above and as described in the Max Mara Privacy Policy (the “Privacy Policy”) available on our Site.  Max Mara may share the data collected by first-party cookies with its third party service providers and social network providers (as listed above) or other service providers that help with Max Mara’s operations and our Site, including, without limitation, for monitoring and analyzing Site activity of our Site and operating and maintaining our Site.  Such service providers may only use the data for the purposes described in this Policy and the Privacy Policy.  Max Mara does not sell the data it collects to any third parties.

By accepting cookies on our Site using the methods described in this Policy, you agree that Max Mara or its third party service providers may install or use cookies on your computing devices and you voluntarily consent to the installation or use of cookies in accordance with this Policy and the Privacy Policy. 

If you have any questions about this Policy or require assistance to accept, deny or remove cookies, please contact Max Mara’s Privacy Officer at privacy@maxmara.com.


This site uses first and third party cookies to enhance the shopping experience and to offer you customised services.
By closing this notice, scrolling the page or resuming browsing, you consent to the cookies that are currently enabled. If you want you can change these preferences now, or view our full cookie policy.