Teddy Ten Anniversary

To celebrate ten years of the Teddy Bear Coat, our fuzzy fashion is going on a Global Fashion Adventure. Prepare for a Total Teddy Takeover: the Fluffy Residence is officially open in Milan! From the 11th-18th November Teddy invites you to visit your residence at Portrait Milano, Corso Venezia, 11 for an unforgettable fashion experience. Be ready to immerse yourself in the world of Teddy and to discover a dimension beyond fashion.

The Fluffy Residence

Discover the Fluffy Residence: a whimsical dream come true, a magical place of enveloping contours, a haven of tenderness. Let's leave behind the hectic realities of daily life and immerse ourselves in a world created entirely in Teddy fabric. The woman Teddy welcomes into the Fluffy Residence adores design and fashion. It is likely that she has built a career, loves going out, never tires of meeting new people, wants to experience new things, and yet would never pass up an opportunity to host a cozy dinner with old friends. 

In the Fluffy Residence, this woman finds a kindred spirit. So, explore the space. Check out the fun and games. Do make a point of trying the magic mirror. It’s Teddy’s favourite gadget and it will generate your Teddy alter ego. Take in the views through the interactive windows of Teddy’s neighborhood: a fluffy rendition of the city like you have never seen it before. The Teddy Coat is no longer just a fashion accessory; it becomes a dream world, an entire lifestyle that offers comfort and ease at home and outside.

Highlights from Milan Fluffy Residence opening party

D Max Mara

Book Your Fluffy Residence Experience

Book now your visit to the Fluffy Residence in Milan!
Fluffy is opened to the visitors from 10am to 10pm at Portrait Milano, Corso Venezia, 11. You can select date and time you prefer directly from here. If you don’t know in advance when your schedule will be clear or if your preferred slot isn’t available, you can go directly to the Fluffy Residence and gain access by registering directly on-site.

Book now