Privacy Policy

Last Updated: 14 April 2026

WHY THIS NOTICE

This privacy policy (the “Privacy Policy” or “Policy”) is intended to assist you in understanding what information we gather when you visit this Website and other websites of our brands, (collectively “Websites”), whether you are a registered user or not, and to describe how we use that information. If applicable, this Privacy Policy describes also how we process the information you may provide us or we collect about you, when you visit our boutiques managed directly by us or our affiliates (“Boutiques”) or the points of sales operated by our business partners (“Points of Sales”), or in the context of any other contacts you may have with us. This Policy is supplemental to any other information you may have been provided in those other circumstances. This Policy applies to Max Mara’s Canadian Websites, Boutiques, and Points of Sales.

By visiting the Website, using its services or, otherwise by interacting with us, our Points of Sales, Boutique and/or Websites, you acknowledge that you have read and understand this Privacy Policy and you agree that we may collect, use, store, transmit and disclose the personal data we collect through the Websites, Boutiques and/or Points of Sale in accordance with this Privacy Policy. We are committed to protecting your privacy and handling your personal information in accordance with Canadian privacy law. If we deem it appropriate to safeguard your rights and to comply with applicable laws, we may ask you to consent to the collection, use, and disclosure of your personal information. We obtain your consent in various ways depending on the circumstances and the sensitivity of the information. In some cases, your consent may be implied from your actions (for example, when you make a purchase from us), while in other cases we will ask for your express consent (for example, when you sign up to receive marketing communications) or ask you to opt-In (by ticking a checkbox). You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us using the information below. We will inform you of the implications of withdrawing your consent.

NOTICE AT COLLECTION OF PERSONAL INFORMATION

We collect the categories of personal information identified below for the purposes described in this Privacy Policy. As indicated in the chart, below, some categories of personal information may be disclosed to third parties, including service providers and business partners such as data analytics providers, advertising technology vendors, and social media platforms, with your consent where required by applicable laws.

A. CATEGORY OF PERSONAL INFORMATION COLLECTED

May we disclose to third parties for marketing purposes?

Identifiers/biographical information, including:

Name, postal and email address, phone number

Online identifiers, Internet Protocol (“IP”) address, and other similar identifiers such as Social media account identifiers (Google ID, Facebook ID)

Yes

Financial information, including your credit or debit card number.

Demographic information, including age, gender, national origin, etc.

Commercial information, including items purchased, obtained, or considered, delivery details and other purchasing or consuming histories or tendencies.

Yes

Internet or other electronic network activity information

Yes

Visual, audio, or similar information

Inferences, meaning inferences drawn from the above-listed categories of personal information to create a consumer profile reflecting consumer preferences or characteristics.

Yes

Sensitive Personal Information when required for tax or anti money laundering reasons.

We collect sensitive personal information only with your express consent and use it only for the specific purposes for which it was collected. We implement enhanced safeguards for sensitive personal information in accordance with Canadian privacy law.

We do not knowingly sell or share personal data about persons under the age of 18. Please refer to our Cookie Policy page to manage your cookie preferences and withdraw consent to certain uses of your personal information.

B. THE BUSINESS AND COMMERCIAL PURPOSES FOR WHICH WE COLLECT AND USE YOUR PERSONAL INFORMATION:

To provide you with our services
To process your payments and fulfil your orders
To communicate with you, such as through bots, including to respond to your inquiries/requests and request feedback from you, and to send you important updates and messages about changes to our services, this Privacy Policy, and/or other applicable terms and conditions
To review the usage and maintain the operation of our services
To monitor, protect, and maintain the security and integrity of our services and our business, such as protecting against and preventing fraud, unauthorized transactions, claims and other liabilities
To create, maintain, customize your account with us, including by analyzing your interactions with us, your purchase habits and preferences, to create a customized sales experience in our in store and online Boutique and Points of Sale
To conduct analysis and develop and/or improve our products and services
To comply with applicable laws and regulations and respond to lawful requests and communications from law enforcement and other government officials
To carry out sales and business transactions in which information held by us is among the assets transferred or is otherwise relevant to the evaluation, negotiation, or completion of the transaction
To protect our rights, privacy, safety, property and/or those of others
To fulfil any other purpose for which you provide your personal information or as explained to you at the point of information collection
To provide you with advertisements and other content that is likely to be of interest to you, including advertisements that you may see on other sites or apps
To send you information, newsletters, and marketing/promotional material from us and, or on behalf of, our marketing partners and affiliates

Please see the section on “How We Use Personal Information” below for a more detailed description of the purposes for which we use personal information.

C. RETENTION

Personal information will be retained for the duration of the business relationship and for as long as necessary for the purposes it was collected for (e.g., if you subscribe to a newsletter, for the duration of your subscription; if you have a user account until you close the account). Beyond this period, your personal information will only be retained to comply with our legal, accounting, reporting, or other regulatory obligations, or to allow us to maintain evidence of our respective rights and duties.

Your personal information processed for customer relationship management purposes will be retained until you close your account or you withdraw your consent to the processing of your personal information for these purposes. Personal information relating to the details of your purchases processed for profiling and marketing purposes will be retained for a limited period of time in line with the purpose for which it was collected, after which point the personal information will be deleted or permanently anonymized. We reserve the right to use such anonymous and de-identified data for any legitimate business purpose without further notice to you or your consent. In addition to information about types, purposes and retention of the personal information that we collect and process about you, this Privacy Policy provides you with additional important information as follows:

1. PROCESSING OF PERSONAL INFORMATION

2. PERSONAL INFORMATION WE COLLECT

3. HOW WE USE PERSONAL INFORMATION

4. HOW WE SHARE PERSONAL INFORMATION

5. CHILDREN'S PRIVACY

6. STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL INFORMATION

7. SECURITY AND CONFIDENTIALITY OF PERSONAL INFORMATION

8. RIGHTS IN RELATION TO PERSONAL INFORMATION– MANAGING YOUR CHOICES

9. CANADIAN PRIVACY RIGHTS AND REQUESTS

10. OUR POLICY ON COOKIES AND SIMILAR PROCESSES

11. LINKS, ADVERTISERS, SPONSORS & ADS

12. HOW TO CONTACT US

13. UPDATING THIS POLICY – NOTICES

1. PROCESSING OF PERSONAL INFORMATION

When we use "personal information" in this Privacy Policy we refer to any information enabling us to identify you (or a third party whose personal information you provide us) directly or indirectly including any information incidental to the purchase of goods or services; or that you chose to communicate to us or share with us, or third parties, while using the Websites or at Points of Sales. Please note that this Policy is also intended to cover processing activities carried out by Max Mara Fashion Group in Italy and its EU affiliates (see point 13 for details): as EU based entity/ies we will process the personal information in accordance with the General Data Protection Regulation (EU) 2016/679 “Reg.(EU) 2016/679” and with the legislation of the country where data is collected, if applicable. We reserve the right to carry out additional processing as required by law or as part of a criminal or other investigation or proceedings.

2. PERSONAL INFORMATION WE COLLECT

A. Sources of Information

(i) Information You Provide

We collect certain personal information from you when you choose to provide it to us, including:

Branded Websites distributing our products: when placing an order through the Website(s), as a “guest”; establishing an account or modifying your account or if you register or access your account via social media login as specified below; by setting up a wish list; entering a contest, sweepstakes or promotion; searching on the Website; contacting us with a comment or question; signing up to receive email newsletters and updates regarding our latest products and services, boutique openings, events or promotions; or requesting to receive an order confirmation, shipping confirmation or other alerts;
Registration via social login: if you choose to register or access your reserved area using the credentials of a social network (such as Facebook), your data will be shared with the Company by the selected social network. You must provide your consent through the social network’s interface before access is granted. For more information on the processing of personal information by the social networks involved, please refer to their respective privacy notices available on the social network site;
Our Boutiques and Points of Sales: when filling in our customer card, during informal chats when you visit our Boutiques or Points of Sales, interact with us, or purchase merchandise;
Events: when participating in our events, surveys and market researches, challenges, and other promotions, also online, e.g., minisites that we run on third party social networks such as Facebook;
Our customer services: when asking for assistance, special services or aftersales care; and
E-mail, text and other electronic messages: when communicating between you and us.

(ii) Information We Automatically Collect

In addition, when you visit or interact with the Websites, we or our third-party advertising and analytics partners and service providers may automatically collect identifiers and network activity information from you or your device (for example, your IP address and usage data).

(iii) Information We Receive from Third Parties

We may receive personal information from other sources. Our third-party sources may include:

Our Business Partners, including companies that co-sponsor our promotions.
Our Marketing/Advertising and Analytics Partners, including online advertising networks and analytics providers.
Social Media Platforms including when you choose to register or access your account via social media login (note that the information we receive from such platforms is dependent upon their policies and your settings on the platforms).
Other Companies that provide personal information to supplement what we already know about you, including information aggregators.

(iv) Combination of Information

Please note that we may combine personal information that we receive from various sources. For example, we may combine personal information that we collect from you offline with personal information we collect from you through our services. Similarly, we may combine personal information that we receive from third parties with personal information we already have about you. We use, disclose, and protect combined personal information as described in this Privacy Policy.

(v) Information of Others

If you provide us with any personal information relating to other individuals, you represent that you have the authority to do so, and where required, have obtained the necessary consent, and acknowledge that it may be used in accordance with this Privacy Policy.

If you believe that your personal information has been provided to us improperly or want to exercise your rights relating to your personal information, please contact us by using the information in section 12 below.

B. Types of Data

We may collect and use different types of personal information depending on the specific purpose we have, as described below:

personal details, such as name, surname, gender, age/date of birth, country of origin, and other personal details as allowed by applicable laws;
contact details, such as address, email address, phone number, mobile number, fax number (if any), and other contact details as allowed by applicable laws;
payment details, such as payment instrument (credit card, debit card) if applicable, passport number when required for tax or anti money laundering reasons;
sales related information, such as date, products or services provided, place of purchase, product codes, amount, total of sales, GST and/or HST number (as applicable), complaints, returns, refunds and other sales related information as allowed by applicable laws;
habits and profiles, such as data regarding your purchases (purchase history including, boutique where the sale takes place, type, quantity and price of the products purchased by you), information related to customer relationship management activities and initiatives (date and categories of said actions as performed or to be performed and results of said actions), shopping habits and preferences (wish list, preferred categories of products, colour, style, other brands purchased, most visited countries, how you knows our brands, sizes, notes regarding purchase habits or special needs stated by you – i.e. preferred materials), other information (job related information, education, hobbies and lifestyle activities) as allowed by applicable laws;
identifiers such as Internet Protocol (IP) addresses and other similar unique identifiers, including social media account IDs (e.g., Google ID, Facebook ID); and
commercial information, online activity, and inferences, such as your IP address, the URL of the page that refers you to the Site, device identifiers, and identifiers that are stored in cookies and similar technologies. We use tracking tools that use unique identifiers on the Website to collect and store information (e.g. through the use of Cookies, which are small text files stored on the browser of the device you use to visit the Website) or use resources (e.g. by running a script) on your device when you interact with the Website. For more information about the cookies and tracking tools and sharing/selling of your data, and how to manage your preferences on online data, please refer also to our Cookies and Advertising Management section of the Website https://us.maxmara.com/info/legal-area/cookie-policy.

3. HOW WE USE PERSONAL INFORMATION

Personal information may be used for the purposes summarized under point B of Notice at Collection of Personal Information above, depending on the specific circumstances in which you interact with us.

3.1 For online and in-store sales (by the local Boutique/Point of Sale at which you make your purchase or the local website vendor as identified in the Terms of Sale of your online purchase)

Your personal information provided by you or collected when you make any purchase, regardless of whether you are acting as a guest or a registered user, i.e. identifiers/biographical information, commercial information and sensitive personal information required for compliance with applicable laws (e.g. personal identification required for tax and anti-money laundering purposes), and any other data strictly necessary for the delivery of products, will be used::

to manage, administer and process your purchase of our products, sale and post-sale services, e.g. administrative activities, accounting, returns, warranties, tax free refunds if applicable, fraud prevention, communicating with you, including by e-mail, regarding any problem relating to the handling of the order or to subsequent requests relating to the order;
to comply with obligations imposed by applicable laws or regulations and to establish or defend a legal claim.

Providing your personal information for the purposes above is necessary; denial thereof would make it impossible to complete your purchase.

Unless otherwise required to comply with local applicable laws, data may be processed for these purposes because this is necessary to perform our contract with you for the sale of goods; if we have not entered into a contract with you, we base the processing of your personal data on our legitimate interest to operate and administer our Website.

Your consent to the collection, use, and disclosure of your personal information for these purposes is implied when you make a purchase from us or otherwise engage with our services, as these uses are necessary to fulfil our contract with you and to provide the services you have requested.

3.2 For specific purposes for which it was volunteered

Your personal information provided by you or collected when you ask for a specific service (e.g., registering your account on our Websites, handling complaints, asking for information) which may include identifiers/biographical information, demographic information, commercial information and sensitive personal information (such as personal identification required for tax or anti-money laundering reasons) to the extent strictly necessary to follow up on your request, will be used:

to provide the services you requested (e.g., operating the processes of registering your account including registration and authentication via social login, managing authentication on the Website, operating your accounts, assisting you, and handling any complaints, handling wish lists, follow up to any question or contact request you may submit to us, also through our customer care service);
to manage newsletter subscription if you are not also registered with us.

Providing your personal information for the purposes above is necessary; denial thereof would make it impossible to complete your request.

Unless otherwise required to comply with local applicable laws, data may be processed for these purposes because this is necessary for our legitimate interest in fulfilling your requests and communicating with you.

Your consent to the collection, use, and disclosure of your personal information for these purposes is implied when you submit a request to us, as these uses are necessary to fulfil your request and to communicate with you about the services you have requested.

For Customer Relationship Management (CRM) purposes if you register with us

Your personal information provided by you filling in our forms or collected when you visit our Boutiques, Points of Sales or Websites and you interact with us, including personally identifiable information, commercial information, Internet or other electronic network activity information if applicable, depending on your choices with cookies and other tracking technologies (see point 10 below) and inferences, will be entered into our centralized customer relationship management system:

to offer you with promotions, discounts, and other tailored services, and send you newsletters, other marketing and commercial communications on products, services and invitations to events about our brands (either organized by us or our distributing chain), surveys and researches, market analysis, invitation to contests, sweepstakes or promotions and other initiatives for registered customers or contacts of our brands (“marketing”). We may use traditional (postal mail, and phone) and/or digital and automated (e-mail, SMS, MMS, telephone and other digital channels, e.g., social media contact means, and may send you these communications based on your profile, if you agreed to our profiling;
to analyze your contacts with us, interests, preferences and purchase habits, and create individual or aggregated profiles based on that, to work out how to provide you with a better service, including to provide you with a customized sales experience in any and every Boutiques and Points of Sales in Italy and abroad. We may use the personal information also to create clusters and conduct market and statistical analyses directed at identifying products and/or services of interest to the customers of our brands and to improve our services (including the Websites). We will combine your data collected on the Websites with information that we may have obtained through your interaction with the sales persons at the Boutiques and/or the Points of Sales. The processing for the personal information for profiling is carried out in compliance with the guarantees and measures set by the applicable law.

Your data entry into the customer relationship management system is optional and free (based on your selective opt-in) and only if you provide your personal information for both the purposes of marketing and profiling, or one of them. You may unsubscribe or opt-out at any time (see point 8 below). Denial to provide your personal information for both or one of these customer relationship management purposes does not prevent you, in any way, from using our the services or making your purchases, but we will not be able to inform you on the marketing initiatives and events described above and we could not understand your interests and offer you a more personalized shopping experience.

4. HOW WE SHARE PERSONAL INFORMATION

We may share your personal information collected from or about you for the following business and commercial purposes:

4.1 Affiliates

We may share your personal information collected with our affiliates, distributors, and franchisees, including those located in other countries, and with other companies that provide services on our behalf (as further described below). We will only provide those companies and organizations the personal information required to deliver the services and will prohibit them from using that personal information for any other purpose. Our affiliated companies operating our brand business locally in Italy and in the other countries or online and our business partners (franchisees, distributors) operating the Points of Sales or the online sales on their websites will process your personal information for customer relationship management purposes as data processors upon our instructions.

4.2 Service Providers

We may share your personal information with service providers that provide business, professional or technical support functions on our behalf, as our data processors. For example, when you purchase our products or use our online sale services your personal information may be shared by the e-commerce vendor of this Website with selected entities who provide services to the vendor, including but not limited to those that fulfill orders, ship products, process credit and debit card payments, and anti-fraud controls. Your personal information also may be shared with service providers to monitor and analyze Website activity, host Website content, provide technical and organizational services functional to the purposes above, maintain our customer database, assist in marketing and administer emails, market analysis, surveys, contests, sweepstakes or promotions. Such service providers may have access to, store and process your personal information to provide those services on our behalf, which may occur in Italy, your country or abroad. Our service providers are not authorized to use personal information for any purpose other than to provide the contracted services.

4.3 Business Partners

We may share your personal information to other companies with whom we partner to provide services or other offerings to you and carry out other related activities. For example, we may disclose your personal information to a third party that co-sponsors a promotion.

4.4 Analytics Partners

We may share your personal information to our partners that assist us in performing analytics and help us measure the effectiveness of our services’ content and our marketing and advertising efforts.

4.5 Marketing and Advertising Partners

We may share your personal information to third parties for marketing and advertising purposes, including social media platforms, third-party advertising networks, and other parties that assist us in serving and optimizing our advertisements.

4.6 Other Sharing

Your personal information also may be shared in the following cases:

In case of any asset or corporate operations (e.g. merger or acquisition, our reorganization or liquidation), customer data will likely be one of the transferred assets and we may share them with any of our legal successors, to the extent permitted by law based on our legitimate interest. Your personal information will remain subject to any pre-existing privacy policy unless you agree otherwise.

We may also disclose your personal information to third parties (i) when required by a law of the EU or of a Member State (ii) in response to legal proceedings; (iii) in response to a request from a law enforcement agency under legitimate basis; or (iv) to protect our rights, privacy, safety or property, or the public.

Moreover, to the extent permitted by law, we may also communicate personal information to third parties in the event of a complaint about your use of the Website and, where we deem it necessary to investigate, prevent or take measures regarding illegal activities, suspected fraud, or where we believe, at our sole discretion, that your use of the Website is incompatible with the terms of the Website.

The full list of data processors appointed and of the entities to which data are communicated can be obtained at the contact point below (point 12).

Please note that we may de-identify, anonymize and/or aggregate personal information so that it will no longer be considered personal information and disclose such information to other parties for purposes consistent with those described in this Privacy Policy.

5. CHILDREN'S PRIVACY

This Website is a general audience site; however, our services are intended for people aged 18 years or older. We do not knowingly request or collect, use and disclose personal data provided by a person under the age of 18 both online and at the Boutiques/Points of Sales. In the event we learn we have collected personally data from a child, we will delete that information.

If you are under this age, please do not register or proceed with the online purchase and ask an adult (i.e. your parents or your legal guardian) to proceed with the required procedures.

6. STORAGE, ACCESSIBILITY AND TRANSFER OF PERSONAL INFORMATION

The personal information collected through the Websites is processed mainly using electronic or web means, including web analytics services hosted by servers of our selected providers both in the European Union (e.g., Germany and Ireland, for online sales transactions on our directly managed Websites) and outside the European Union (e.g., USA, for our newsletter subscription services). In Boutiques and Points of Sales, personal information may also be processed in hard copy. In both cases, the personal information will be collected for customer relationship management purposes and retained in our centralized and secured database stored in Italy and is managed by our Customer Relationship Managers and marketing team in Italy and abroad.

Personal information will be accessed, on a need-to-know basis and under multi-level access control tools, only by authorized staff of our Boutiques, Points of Sales and of the local e-commerce vendor (e.g. staff in the digital & IT, marketing, retail, administration, security departments). This staff engaged to be bound by confidentiality obligations and expressly appointed as person in charge of the processing, as required by the applicable law. In particular, if you agreed to the processing of your personal information for customer relationship management purposes, the related information may be read, amended and updated by our staff and the staff at the Boutiques, Points of Sales and/or local e-commerce vendors (especially the sales and marketing personnel). The staff is based in Italy or abroad and is trained and bound by confidentiality obligations. We may use them, indeed, to collect, use and disclose the data as instructed by us.

If we need to transfer the personal information abroad for achieving the purposes of this Privacy Policy, including where the data protection legislation differs from the one applicable in your country, we take steps to ensure that these communications happen in compliance with the European data protection standards, or other local standards in the country where we collect the data, so that your data remain secure and confidential.

Important Notice for Canadian Residents: Your personal information may be transferred to, stored in, and processed in countries outside of Canada, including Italy and the United States, where our service providers and affiliates are located. When your personal information is transferred outside of Canada, it will be subject to the laws of those jurisdictions, which may differ from Canadian privacy laws. These jurisdictions may have laws that permit foreign governments, courts, law enforcement, or regulatory agencies to access your personal information. We use contractual arrangements and other safeguards to ensure your personal information receives substantially similar protection as it would in Canada.

Your personal information may be collected, used, disclosed, or stored outside of Canada and may be accessible to law enforcement and national security authorities of a foreign jurisdiction in accordance with their laws. To obtain information about our policies and practices with respect to the use of service providers outside of Canada, please contact Infoprivacy@maxmara.com or 1-866-676-2962.

7. SECURITY AND CONFIDENTIALITY OF PERSONAL INFORMATION

We take steps to protect your personal information from accidental loss and from unauthorized access, use, alteration and disclosure. For example, when you provide any order information, we use secure technology, an encryption tool that provides security while transmitting this information over the Internet. We also use firewall technology, password controls, and other technological and procedural safeguards in maintaining this Website

However, you should be aware that 100% security is not possible. We recommend you periodically update your software for protecting data transmission over networks (for example, antivirus software) and take other reasonable steps to protect your personal information.

8. RIGHTS IN RELATION TO PERSONAL INFORMATION– MANAGING YOUR CHOICES

8.1 Your rights

At any time and free of charge, you may access your data, receive your electronic personal information in a structured, commonly used machine-readable format and transmit it to another data controller (data portability), have your data corrected, updated, changed or removed (subject to exemptions which may apply). You may update any information you have given to us by contacting us at the addresses given below. Requests to delete your data are subject to any applicable legal and document retention obligations imposed on us.

If you think there is a problem with the way we are handling personal information, you have a right to file a complaint to your national and/or any other data protection authority in the EU or the EEA.

To exercise those rights, you may send your request sending an email at infoprivacy@maxmara.com or regular mail at the address appearing below (point 12). When contacting us, please be sure to provide us with your name, email address, mailing address and/or telephone number(s) in order to be sure, we handle your request correctly.

8.2 Accuracy - Keep Personal Information Updated

To allow us to serve you better we encourage you to regularly review and update your personal information. If you are a registered user you may access and edit your personal information through your user account settings on the Website; otherwise, you may contact us (see point 12) to assist you in updating your personal information.

8.3 Managing your choices in relation to direct marketing and profiling

If you wish to opt-out from any of the customer relationship management purposes, marketing and/or profiling, or manage your advertising preferences, you can simply send your request to us (see point 12), or indicated below, or manage your choices account accordingly. The same procedure applies if you wish to withdraw your consent to profiling.

CANADIAN PRIVACY RIGHTS AND REQUESTS

A. Under applicable Canadian federal and/or provincial privacy legislation, you have the following rights in relation to your personal information:

Right to Access: You have the right to request access to your personal information that we hold. Upon request, we will inform you of the existence, use, and disclosure of your personal information and provide you with access to that information. We will respond to your request within 30 days of receipt, or we will notify you if we require an extension. A minimal fee may apply in some circumstances, which we will communicate to you in advance.
Right to Data Portability: You may have the right to access your information in a portable format.
Right to Delete: You may have the right to request that we delete personal information that we have collected from you, subject to certain exceptions.
Right to Correct: You may have the right to correct inaccurate personal information that we may maintain about you, subject to appropriate verification.
Right to Opt Out of Certain Types of Personal Information Uses and Disclosures: We use and disclose to third parties’ personal information for analytics and advertising purposes. Accordingly, you may have the right to opt out of the “sale” or “sharing” of your personal information, or the use and disclosure of your personal information for “targeted advertising” (as these terms are defined in applicable law).
Right to Limit Use or Disclosure of Sensitive Personal Information: You may have the right to request that we limit the use or disclosure of your Sensitive Personal Information, subject to certain exceptions.

Please note that, where permitted under applicable law, we may decline a request if we are unable to verify your identity (or an agent’s authority to make the request) and confirm the personal information we maintain relates to you.

To exercise any of your privacy rights, or to withdraw your consent to the collection, use, or disclosure of your personal information, click here or contact us at infoprivacy@maxmara.com or 1-866-676-2962. You must put the statement “Your Privacy Rights” in the subject field of your email. We may take steps to verify your identity before responding to your request by asking you a series of questions about your previous interactions with us. Submitting a privacy rights request does not require you to create an account with us.

We value your privacy and will not discriminate in response to your exercise of your privacy rights.

B. Making a Request

Only you, or someone legally authorized to act on your behalf, may submit a request related to your personal data. Without prejudice to our children policy and restriction in the collection or use of children data as described under section 5 above, you may also submit a request on behalf of your minor child.

Subject to applicable laws, you may authorize someone to make a privacy rights request on your behalf (an authorized agent). Authorized agents will need to demonstrate that you’ve authorized them to act on your behalf. Max Mara retains the right to request confirmation directly from you confirming that the agent is authorized to make such a request, or to request additional information to confirm the agent’s identity.

C. Withdrawal of Consent

You may request to opt out of the sale or share of your personal data, or of targeted advertising, at any time by clicking the “Do Not Sell or Share My Personal Information” link. You may withdraw your consent to certain uses of your personal information at any time, subject to legal or contractual restrictions and reasonable notice. To withdraw consent, you may contact us here or at the bottom of our services’ homepages, or you can email us at infoprivacy@maxmara.com.

Submitting an opt-out request does not require you to create an account with us.

Alternatively, you can use certain preference signals to exercise your sale and sharing opt-out right automatically with all businesses that you interact with online, including Max Mara. If you enable a browser-based opt-out preference signal, such as Global Privacy Control (GPC), upon receipt or detection, we will treat the signal as a valid request to opt out of the sale or sharing of personal data linked to that browser and any consumer profile we have associated with that browser. Please note that if you use different browsers or browser profiles, you will have to enable the signal on each browser or profile. Please note that if you withdraw your consent to receive marketing communications, you may still receive transactional or service-related communications from us relating to your purchases or account.

D. Complaints

If you have a concern about our privacy practices, please contact us first at infoprivacy@maxmara.com or 1-866-676-2962.

If you are not satisfied with our response to your privacy request, or if you have a complaint about our privacy practices, you have the right to file a complaint with the applicable federal or provincial privacy regulator, such as the Office of the Privacy Commissioner of Canada.

10. OUR POLICY ON COOKIES AND SIMILAR PROCESSES

Please consult the Cookie and Advertising Management section of the Website https://us.maxmara.com/info/legal-area/cookie-policy for more information about cookies generally and how to turn cookies on and off.

11. LINKS, ADVERTISERS, SPONSORS & ADS

This Website may contain links to our various owned or controlled websites, as well as links to third party websites. If you elect to provide your personal information on any such linked website(s), that information will be subject to such linked website's privacy policy and security practices - including the Websites run and managed by our approved distributors, except for the data collected therein by our distributors for customer relationship management purposes where our privacy policy is posted - and is not governed by this Privacy Policy. You should familiarize yourself with these other privacy policies, as we are not responsible for, and have no control over, the information submitted to, or collected, used, disclosed or otherwise processed by third party websites.

If you choose to login using social media login options (such as Facebook), please note that your use of these services is also subject to the respective privacy notices which we encourage you to review carefully.

12. DATA CONTROLLER - HOW TO CONTACT US

For the purpose of this Privacy Policy and the data processing described therein please note that “We” “our”, “us” "Company" is Max Mara Fashion Group S.r.l. with registered place of business in Via Pietro Giannone, 10 - 10122 Turin, Italy. As holding company and ultimate owner of several brands through its affiliates including "Max Mara", the Company is the data controller (as defined under the Reg.(EU) 2016/679) of the data collected at the Boutiques, Points of Sales and/or on the Websites in Italy and abroad for customer relationship management purposes as described in the Notice at Collection of Personal Data above. The Company appointed a Privacy Officer who may be addressed with queries and may receive claims about the processing of personal data for customer relationship management purposes. The Privacy Officer may be reached at Via Pietro Giannone 10, 10122 Turin (Italy), email: dpo@mmfg.it.

The data controller of the personal information collected at the local Boutique, Point of Sales and/or on the local Website for the sales related purposes (as described in the Notice at Collection of Personal Data) is the Max Mara Boutique, Point of Sales or online store at which you make your purchase and/or which has collected the data. The local vendor may be required to process your personal data in accordance with the privacy and data protection rules applicable in the country where it is based. Nevertheless, except in case of any conflicting mandatory rule applicable in that jurisdiction, the local vendor is committed to process your personal information according to the principles declared under this Privacy Policy.

13. UPDATING THIS POLICY - NOTICES

We reserve the right, at our discretion, to change, modify, add, or remove portions of this Privacy Policy at any time by posting such revised Privacy Policy on this page of the Website and updating the “Last Updated” date above. It is your responsibility to review this Privacy Policy from time to time to take notice of any changes we made. In some cases, we may provide additional notification of material changes to this Privacy Policy by adding a statement on the homepage of this Website or, for registered users, by sending a notification email or by adding a statement on their account page. By accepting such revised Privacy Policy through a “click accept” in such notification email or account page statement (made available when required to comply with the applicable laws), or by completing a purchase on the Website or in any stores after this Privacy Policy has been revised, or, otherwise, by using or submitting information to the Website following the posting of the revised Privacy Policy, you agree to such revised Privacy Policy.

For any prior versions of the Privacy Policy, please visit this page: maxmara.com/database-privacy

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