Max Mara's muse is Matilde di Canossa - the most powerful woman of her age who ruled from her castles above Max Mara's hometown. The visionary leader  is a fitting role model since, from its inception, Max Mara has been a rallying point for women on the rise. Max Mara reimagines the modern woman as Matilde: the unflappable, fearless, and victorious Queen, not of the battlefield, but the boardroom.