Its innovative design has seen Max Mara’s The Cube feature as a “cult item” in collections in Berlin’s Staatliche Museen and the FIT in New York, where it was displayed within the “Fashion and Technology” exhibition. In a new bid to celebrate the research and innovation behind Max Mara The Cube’s design, we asked eight photographers to give a new visual interpretation to Max Mara’s iconic project. They were assigned to stick to one simple concept: life, cubed.
Five other photographers have previously interpreted the project. Life stories are told through the shots: Erik Madigan Heck was inspired by the moment he discovered his vocation for photography, Koto Bolofo revisited his childhood memories through The Cube, and Rinko Kawauchi sought to convey positivity in the beginnings of a new life. Lastly, The Cube was interpreted as an ethereal and timeless idea by Hellen Van Meene and as an object of pure design by Max Farago.