Max Mara The Cube

Max Mara The Cube, focused on the down jacket, is an integrated system of outerwear and accessories born in 2008. The Max Mara The Cube’s design is so innovative that it has been “boxed” into the display cases at the Berlin State Museums and New York’s FIT, as a “cult object” in the “Fashion and Technology” exhibitions.


CAMELUXE represents a new frontier in responsible fashion.

Through a special upcycling process, the unused fabric from the Max Mara Icon Coat collection is repurposed and blended with recycled polyester to create warm, insulating padding.

This eco-conscious technique reduces energy consumption and CO2 emissions, resulting in a high-quality product with a reduced environmental footprint.

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