The new Max Mara 70th Anniversary campaign pays homage to the Max Mara woman and the journey she has been on since Max Mara was founded by Achille Maramotti in 1951.  Photographed and directed by Steven Meisel, the campaign celebrates a variety of cultures and different ages. Featuring Chloe Oh, Amar Akway, Sofia Steinberg, Jits Bootsma, Mona Tougaard, and Malgosia Bela, the cast reflects the global family that the Max Mara woman of today belongs to.