A homage to Italian creativity and ingenuity, the Whitney Bag was inspired by the façade of the Whitney Museum of American Art and is the result of the artistic partnership between the Renzo Piano Building Workshop and Max Mara.
Maxmara Whitneybag D Max Mara

The Whitney Bag made its first appearance in April 2015 at the opening of the new Whitney Museum of American Art building in the Meatpacking District of New York. Made from soft luxurious leather, the Whitney Bag is characterized by an elegant ribbed surface that tapers off to become one unified section. Real graphic cuts recall the modular appearance of the façade of the new Whitney Museum of American Art's exterior. The Whitney Bag is part of the permanent collection of the New York Fashion Institute of Technology museum.

Aesthetics and technique are the fundamental concepts of this bag, which is directly inspired by the façade and proportion of the Whitney Museum of American Art in New York through the purity of its design and the careful selection of materials.