Maxmara Whitneybag C Max Mara
A homage to Italian creativity and ingenuity, the Whitney Bag was inspired by the façade of the Whitney Museum of American Art and is the result of the artistic partnership between the Renzo Piano Building Workshop and Max Mara.
Max Mara Special Edition Anniversary Whitney Bag

To celebrate its 5th anniversary, the cult bag has been revived in a special edition version dedicated to the American painter Florine Stettheimer who boasts an important presence at the Whitney. A feminist and activist ante-litteram (1871-1944), Stettheimer’s work “Sun”, created in 1931, inspired the bag’s five new color variants and the design of the floral printed lining. 

Maxmara Whitneybag Limited I Max Mara
Aesthetics and technique are the fundamental concepts of this bag, which is directly inspired by the façade and proportion of the Whitney Museum of American Art in New York through the purity of its design and the careful selection of materials.
Maxmara Whitneybag D Max Mara

The Whitney Bag made its first appearance in April 2015 at the opening of the new Whitney Museum of American Art building in the Meatpacking District of New York. Made from soft luxurious leather, the Whitney Bag is characterized by an elegant ribbed surface that tapers off to become one unified section. Real graphic cuts recall the modular appearance of the façade of the new Whitney Museum of American Art's exterior. The Whitney Bag is part of the permanent collection of the New York Fashion Institute of Technology museum.