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First created in 1981, Max Mara’s classic 101801 wool and cashmere coat quickly shot to icon status. Designed by French couturier Anne-Marie Beretta for the Italian luxury brand, the coat’s slouchy shape, oversized silhouette and elegant drape made it a perfectly proportioned piece that has faithfully stood the test of time. Over the years, it has become a fashion favourite; worn as lovingly by supermodels and celebrities as it has by working women everywhere. Three decades later, the coat has proved that it transcends all trends.  It’s no wonder that this evergreen piece is Max Mara’s best selling model ever: perfect lines and impeccable quality, it turns out, never go out of style.

CLICK HERE TO SEE HOW REAL WOMEN WEAR IT

101801 Icon Coat

An unmistakably oversized silhouette, kimono sleeves and elegant double-breasted fastening are distinctive features of the 101801 coat. Made in a wool and cashmere blend, it comes with a matching belt and personalised lining as well as an inside label with the story of the coat itself.

MOTHERS & DAUGHTERS
Six pairs of super stylish, real-life women show how they’d wear Max Mara’s iconic 101801 coat.

Mothers & Daughters is a project curated and art directed by LaDoubleJ.com – All Photographs by Alberto Zanetti.

MOTHERS & DAUGHTERS
Six pairs of super stylish, real-life women show how they’d wear Max Mara’s iconic 101801 coat.

Mothers & Daughters is a project curated and art directed by LaDoubleJ.com – All Photographs by Alberto Zanetti.

MOTHERS & DAUGHTERS
Six pairs of super stylish, real-life women show how they’d wear Max Mara’s iconic 101801 coat.

Mothers & Daughters is a project curated and art directed by LaDoubleJ.com – All Photographs by Alberto Zanetti.

MOTHERS & DAUGHTERS

The Magic Behind Max Mara’s 101801 Icon Coat

It takes a total of 168 minutes to put together all the magic components of the Max Mara’s 101801 coat. A timeless icon, this coat’s manufacturing is a skillful mix of tradition and technology, which translates in a sequence of 73 operations. From laser cutting to hand-sewn details, the 101801 coat embodies Max Mara’s motto for everlasting fashion.
It takes a total of 168 minutes to put together all the magic components of the Max Mara’s 101801 coat. A timeless icon, this coat’s manufacturing is a skillful mix of tradition and technology, which translates in a sequence of 73 operations. From laser cutting to hand-sewn details, the 101801 coat embodies Max Mara’s motto for everlasting fashion.

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